Tuesday, February 14, 2012

Social Media Is Not The Savior

This is kind of a follow up to the post I put up Sunday about how badly radio handled the death of Whitney Houston.  Since then, there's been a lot of chatter among those who regularly drink the Social Media Kool-Aid that Social Media actually broke the story of Whitney Houston's death and therefore it is more important than "real news".

I occasionally drink the Social Media Kool-Aid, although I prefer Monster Energy Drink (no compensation for that mention) but I TOTALLY disagree with that assessment, especially because some people have been looking at the timeline of the alleged first tweet and finding faults in it.  Now the very bright Jason Falls, who runs a "must read" site called Social Media Explorer, has some thoughts on this whole situation in his newsletter, which I get nothing to highly endorse but still suggest you sign up for it if you have any interest in social media and want to learn from a really smart guy.
That's Me!The world of social media patted itself on the back again this weekend, claiming it broke the news of Whitney Houston's death. A Twitter user named Big Chorizo ( @chilemasgrande) who had 14 followers at the time, tweeted his "sources" said the pop diva was found dead in a Beverly Hills hotel. This was sent at 7:30 p.m. ET on Feb. 11. The Associated Press was the first media outlet to report the death, citing publicist Kristen Foster with the confirmation, some 27 minutes later.
Here's the problem with the social media zealots getting all worked up over how the media landscape has changed, journalism is dead and social media is the new, democratized stream of information: No one in their right mind would trust Big Chorizo for such information. The AP, however, is a reliable source. There was no news broken until the story was vetted and verified. Twitter didn't scoop the media. Twitter shot first and hoped it hit something. Even a blind soldier gets lucky once and a while.
Remember the early December hoax that Jon Bon Jovi died? Twitter and Facebook got all worked up, ready to claim another media victory. When the alive and well singer posted a dated photo of himself on Facebook, the death-to-media hipsters sulked away and awaited another victory dance.
We can agree that social media has plugged more people into the here-and-now world of news and information and that the media landscape has changed. But our society, U.S. or otherwise, will never trust random users over trusted resources. That, my friends, is why journalism is not dead, nor dying. Until those we trust report the news, it's just a rumor. Even on Twitter. 
I appreciate all the comments on the post below, and am glad it started a discussion.  But I have to dismiss all the claims that social media was single-handedly responsible for breaking the Whitney Houston story.  The media mix now is different than when Elvis died (also in the bathroom) or even when Michael Jackson died.  And it will change every day.

My hope is that "traditional media" like radio will wake up and not let itself be left in dust of "new media".  Don't give up, don't concede stories to social media, CNN, and TMZ.  Every medium should do what it does best and learn how to do it even better in this new media world we live in.  I believe the term that applies here is "Innovate Or Die".

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Sunday, February 12, 2012

The Night Radio Became Irrelevant

A fallen tower, no more effective than a
radio station that doesn't let its listeners
know what's going on in their world
February 11, 2012 will always live in my mind for two reasons.  First, the tragic loss of Whitney Houston, one of the greatest singers I've ever heard and in the same league as Frank Sinatra, Nat King Cole, and other iconic singers throughout music history.  But that's not the only thing that happened that night.  It's the night that radio, as a medium, proved itself irrelevant because Houston's untimely death happened on a Saturday night, a time when the majority of American radio stations look like this.
Nice studio, but nobody is in the chair. Automation is in control.
It doesn't have to be that way.  Over the years, the companies who own radio stations, especially the biggest companies with the biggest stations in the biggest markets, have been forced by economics and debt to run much, and in many cases, most of their programming using automation and a practice called voice tracking, where a faraway Air Personality records the things said on the radio days in advance.  Many local radio stations only are live weekdays from 6AM-7PM, prime time for advertisers, and a growing number of stations are moving to automation in parts of that time period as well.  And few if any stations have a real contingency plan for situations like the death of Whitney Houston.

Whitney Houston 1963-2012
So what does all this have to do with February 11, 2012?  Plenty.  Whitney Houston's death was announced shortly after 8PM Eastern that evening, and thousands of radio stations were already running unmanned from empty buildings, airing voice tracked local-sounding shows if they were lucky, but most likely broadcasting pre-recorded oldies shows, reruns of talk shows that aired already, dance mix shows assembled days or weeks before, or some other kind of "it's Saturday night and nobody is listening" content. And without a contingency plan or someone willing to take control of their stations in times like these....

What they weren't running in most cases was the news that one of music's all time greats had died in a bathtub in Beverly Hills.

I'm not making this up, I heard it.  While updating the story on The Music Meeting website, I listened to the streams of over 100 radio stations, in multiple formats, with multiple owners, and in markets ranging from New York City to Minot, North Dakota.  Less than a dozen of those stations either played Whitney Houston's music or talked about her untimely passing.  Yes, there is an argument that a Country station shouldn't talk about the death of a pop star, but Whitney Houston was bigger than a normal pop star, she was a Pop ICON.  Every radio station should have at least mentioned her death.  Or at least that's what I think.  You can tell me I'm wrong in the comments below.

Sadly, people who were in charge of the few radio stations who did do something about Whitney Houston's death were busy giving themselves high fives and not helping the other stations in their local cluster or chain to get the word out.  Here's a tweet from a Boston radio programmer.

Proud of @Kiss108 and @JAMN945 - on live tonight with Whitney tributes @iHeartRadio

So who DID cover the death of Whitney Houston best?  Who stopped everything and devoted all their time to the biggest pop culture story in a very long time?  CNN and Piers Morgan.  The network's Don Lemon told the story on the air that he had finished his usual Saturday shift and as he was leaving the CNN Center in Atlanta he got the word to go back upstairs to the CNN studios because Whitney Houston was dead.  Lemon had no time to prepare for the story but did a tremendous job of covering it in the early moments as the news was literally being fed to him in his ear and he was reading it from his Blackberry.

In time, Piers Morgan showed up from his Los Angeles studio.  He was on his way to the annual Clive Davis pre-Grammy party at the same hotel where Whitney Houston died.  Along with his showrunner Johathan Wald, Morgan did a tremendous job of doing interviews with Houston's friends and entertainment business heavyweights, getting live reports via phone and from reporters on the scene around Los Angeles, and telling the story of Whitney Houston's death with respect, sensitivity, and compassion.  He and the CNN team did what radio used to be great at no matter what time it was, clearing the decks and providing complete coverage of a story that certainly was news, but was also pop culture and certainly would be the only thing people would be talking about for days, probably weeks.

It isn't too late for radio to reclaim the position as the "go to" place when a musician or pop icon dies, or even when severe weather hits.  

We all remember the stories from last summer of radio stations who waited too long to broadcast severe weather alerts because there wasn't anyone in the studio to quickly get them on the air. With a little thought and a commitment that starts at the top and filters down to the entire radio station staff, radio can be ready to deal with whatever comes up, no matter when it happens.

If you're a radio owner, manager, programmer, or the newest "Baby DJ", here are some things you can do now to be ready for the next "big thing":
  • Make a written plan, with copies in every studio, the engineering department, every department head's office, and on the station's computer network with plans on what should be done in the case of big events, including severe weather, serious local news event, major power outages, national emergency, national news, news of interest to each station's listeners (by format and location) and more.
  • Decide who has the authority to interrupt regular programming to get the news on.
  • Know what resources are available to each station: other stations in the cluster, local news partners like TV stations or newspapers, national news networks, and local experts on different types of mayhem and pop culture.
  • Have a plan for someone to come into the radio station to deal with the situation.  Whether it's a tornado warning or the death of an artist, someone on staff should be on call at all times to drop everything and do what Piers Morgan did as soon as he learned that Whitney Houston had died.
  • Work with sister stations in nearby markets, especially larger markets, to see if they can help you get content on the air when you can't do it yourself.
  • (Sorry, this may make engineers and some Managers cringe) Investigate a way to get on the air from outside the station when the studios are unstaffed.  Can you use a remote control and code to break into programming via telephone?  Do you want to get fancy and do it over the internet?  Can the news/talk station in the cluster, the one most likely to have people on staff for the most hours, take over the air of all its sister stations?
  • Don't forget, radio is now more than just radio. What's the plan to update text message subscribers, social networks, and your website?
  • Finally, discuss with all the stakeholders in each station what qualifies as important enough to break in to each station.  Music format can help you decide how big a star from another format should be before you break into a totally different format.  There may be other considerations as well, like what if someone from your area is in the news or passes away?  Sometimes there's no set answer for this question, but thinking about it will make the decision to interrupt or not interrupt much easier.
I still believe that radio can fix many of the things it has messed up over the last few years.  One of them is reclaiming the place in listeners' minds as the first place to go for the latest news and information.  What do you think?  Please feel free to comment below.  Let's come up with some ideas every radio station can use.  
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Wednesday, February 8, 2012

Mark Edwards Worldwide Featured In "Taylor On Radio-Info"

The prestigious radio industry website and publication Taylor On Radio-Info wrote about "The Music Meeting", the latest in the portfolio of online assets maintained by Mark Edwards Worldwide.

“The Music Meeting” is a new Mark Edwards site focusing on “music for adults.” Mark’s programmed adult-leaning stations in Kansas City, St. Louis, Denver, Philadelphia and Chicago. He says that after getting downsized last October “I am listening to music like a real person again.” So the Music Meeting website is a consumer-facing site with music news and commentary. (Mark calls Lana Del Rey “the biggest fraud since Bernie Madoff” and has news of Paul McCartney’s “early Valentine’s gift.”) Meanwhile, the veteran PD and strategist is also operating Mark Edwards Worldwide, serving business and artists who want to “use the Internet and social media in ways they’ve never imagined before.” Mark’s “Music Meeting" site is here http://www.musicmeeting.co.

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Tuesday, February 7, 2012


(ST. LOUIS, MO) “The Music Meeting”, a new website focusing on music for adults, has been launched at http://www.musicmeeting.co by veteran broadcast and online content innovator Mark Edwards.  The website joins the many online portals maintained by the multi-faceted new media firm Mark Edwards Worldwide.

“It’s becoming harder and harder for grown-ups who really love music to discover great new product,” said Mark Edwards, Managing General Partner of Mark Edwards Worldwide. “The Music Meeting will introduce people to the latest songs from the artists they already know and love as well as expose them to up and coming artists, the kind of people who are making great music that may never get on the radio these days.”

The website will use the latest multimedia resources to let visitors discover songs and artists and has formed partnerships with exciting new technology providers to bring entirely different, personalized content to users in the months ahead.  Mark Edwards Worldwide is recognized as being on the cutting edge of online and mobile innovation, and http://www.musicmeeting.co will introduce some of that innovative technology as part of the user experience.  In addition, the site will be presenting Live Music Meetings around the county to introduce music lovers to new recordings and artists. 

“The Music Meeting will let me share the music I discover, give visitors some insight into their favorite artists, and provide them with some very special opportunities only available to Music Meeting users,” according to Edwards, winner of multiple awards for his radio programming efforts. Specially curated playlists will be posted on the website and on services like Spotify so people can become acquainted with the music showcased on the website no matter where they are.

Mark Edwards Worldwide works with clients in multiple industries to create compelling content for online, mobile, and broadcast use. For more information on the company and its capabilities, visit http://www.markedwardsworldwide.com.

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