A New Chapter For Mark Edwards Worldwide

I wanted you to know about a decision I've made. As I see the digital media landscape unfolding and the opportunities to create a myriad of highly effective content growing, I'm returning to working with selected clients at the consultancy I've run since 2007, Mark Edwards Worldwide. This move will allow me to maximize my time and efficiency while sharing the things I've learned about the digital, social media, and new technology spaces with clients who really want to succeed in those worlds. It gives me great pleasure to say that TeshMedia is on the client list so I'll be able to continue to work with John and his team going forward.

After working for a year and a half as Senior Vice President of Content Development with John Tesh and the TeshMedia Group, we've accomplished a lot, more than doubling our online audience, growing website visits and conversions, and starting a video version of John's Intelligence For Your Life brand.

I've had the chance to implement countless online and social media programs, develop and fine tune best practices, learn an astonishing amount about online video and TV production, and help contribute to the continued success of the John Tesh Radio Show. It's been the most rewarding professional experience of my career, and I know the things I've learned working with John and his gifted team will help me immensely. You can see many of the fruits of our labors at the new IntelligenceForYourLife.com and in our new mobile apps.

I'm always on the lookout for the next opportunity, whether it be in a consulting, project, or full time capacity, so please keep me in mind for anything you might know about and feel free to share my contact information with your network.

I'd like to thank John and the TeshMedia family for a wonderful experience and thank you for your friendship and support. Let's stay in touch and do great things together. You can find me here and get all my contact info at http://about.me/markedwards.

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Just TRY To Listen To A Radio Station Stream Online

Over the weekend, I tried to listen several times to a very major market radio station owned by a very large multimedia company via their online stream, and I thought my ears would start bleeding.  It was a complete nightmare.

I don't want to mention the station or owner because they would be truly embarrassed to know that their very special programming over the weekend was almost unlistenable if you were trying to listen online as I was in St. Louis.  This company claims to have a "streaming strategy", but by listening to their big broadcast from this very major market, it's clear that whatever they dream of delivering simply isn't happening.

The music content and high powered Air Personalities sounded GREAT.  Its when the breaks came that things imploded.  During the eight or nine minute commercial breaks, I heard commercials start and then get cut off, local commercials begin and then get replaced by streaming spots that ran over and into the net commercial, periods of dead air, the same spots up to four times in one break, and other atrocities that are guaranteed to send many listeners away from the stream.

And let's not even talk about how the stream took up a tab in my browser instead of opening in a new window, so I had to make sure I didn't close it by mistake.  And I NEVER went to that tab to look at the ads the company placed on the page for my viewing pleasure.

I had the same awful experience on my Android phone, where I went to this major multimedia company's app to listen but heard the same brutally bad commercial breaks.

NOTE TO BROADCASTERS:  The future is mobile.  The future is streaming, not those big towers on the Empire State Building or in the middle of cornfields.  If you want to compete with people like Pandora, who know how to run short, smooth breaks, you've got to pay attention to what goes out on the stream during your local breaks.

Please don't send your listeners to the Emergency Room with bleeding ears from poorly programmed streaming breaks.  Thankyouverymuch.

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